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    Tuesday, March 2, 2010
    How your prospects make buying decisions
    The ability to learn how people make buying decisions has long been a seductive apparition. We keep trying to get to it, only to see it fade away. Until now. This article teaches you how to discover people's various mental buying strategies.
    Thursday, February 11, 2010
    Why your sales efforts fail
    If your sales efforts fall flat, it is most likely because the psychology you're using is wrong.
    Friday, November 6, 2009
    The role of social media in your business
    What could social media possibly have to do with the economy and your business? Pay attention, because the answer is enormously important.
    Thursday, August 13, 2009
    Look at the industry from the dark side
    The economy has changed. The investing public is no longer comprised of trusting innocents. Read this article to find out why.
    Wednesday, August 5, 2009
    The death of selling as you know it
    How would your sales conversations go if there were a prosecuting attorney sitting in the room with your prospect? That's what life will be like for you when the new regulations hit. Want to know how to succeed in the face of the new regulations? ...
    Wednesday, August 5, 2009
    Can you measure your credibility?
    Look at the headlines crying "foul" at all aspects of the financial industry. You represent that industry, and the industry represents you. Your actual credibility and ethics come in second to the consumer's perception of the industry. The cure...
    Monday, June 8, 2009
    You've been replaced by a cartoon
    Unless you've been under a rock for the past year, you know that the headlines have not represented the financial industry in a favorable light. One company has even created a digital cartoon to give financial advice. What can you do to fight back?
    Friday, May 22, 2009
    The secrets of marketing psychology, Pt. 2
    It's common knowledge that your brain is suffering from information overload. Everyone's is. How can you break through that? How can you reach out and capture someone's attention amidst all that static and clutter? This article will teach you ...
    Friday, April 24, 2009
    The secrets of marketing psychology
    Can the specific words you use in your marketing really make a difference? Absolutely! This article introduces you to the logic of marketing psychology.
    Monday, March 23, 2009
    Facing down failure: The Madoff factor
    This article describes specific steps you can take to counter both the economy and the sucker punch thrown by Bernie Madoff. Read this article to learn how to rebuild your credibility.
  1. How your prospects make buying decisions
    The ability to learn how people make buying decisions has long been a seductive apparition. We keep trying to get to it, only to see it fade away. Until now. This article teaches you how to discover people's various mental buying strategies.
  2. Why your sales efforts fail
    If your sales efforts fall flat, it is most likely because the psychology you're using is wrong.
  3. Can you measure your credibility?
    Look at the headlines crying "foul" at all aspects of the financial industry. You represent that industry, and the industry represents you. Your actual credibility and ethics come in second to the consumer's perception of the industry. The cure...
  4. The role of social media in your business
    What could social media possibly have to do with the economy and your business? Pay attention, because the answer is enormously important.
  5. The worst mistake in selling financial services
    Wouldn't you agree that selling is easily the most important activity in the success of your financial services business? So why do so many advisors continue to make the worst mistake possible?
  6. You've been replaced by a cartoon
    Unless you've been under a rock for the past year, you know that the headlines have not represented the financial industry in a favorable light. One company has even created a digital cartoon to give financial advice. What can you do to fight back?
  7. The secrets of marketing psychology, Pt. 2
    It's common knowledge that your brain is suffering from information overload. Everyone's is. How can you break through that? How can you reach out and capture someone's attention amidst all that static and clutter? This article will teach you ...
  8. First impressions of credibility marketing, Pt. 1
    Read this article to learn how you can use your Web site to illustrate your credibility in an industry that is combating the effects of the media.
  9. How to prove your credibility, Pt. 1
    This article takes an up-close and personal look at what credibility really is and what you can do to prove you have it. NOTE: This article is an edited excerpt from our upcoming book Capitalizing on Credibility
  10. The death of selling as you know it
    How would your sales conversations go if there were a prosecuting attorney sitting in the room with your prospect? That's what life will be like for you when the new regulations hit. Want to know how to succeed in the face of the new regulations? ...
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Why we are important to you

We monitor the expectations of consumers and businesses. We use what we learn to make you more successful.

What we do for you

We help you get inside the heads of people who are important to you. That's typically your customers, employees, and strategic alliance partners. Then, we use that knowledge to: 1) build an irresistible picture of you, 2) sell your services, and 3) help you put the right people in place to make it happen.
We are truly - about people. We're about understanding how they filter information and make decisions. We're about helping you bond with their values and motivations. We're about helping you better understand yourself and your customers in order to build long-term relationships.

How we work for you

We employ a complex combination of disciplines, strategies and techniques: Applied Socio-Psychology, Neuro-Linguistic Programming, Semantics, Non-Verbal Communication, Public Relations and Selling Concepts. The result is a mix of Business Therapy and Communication Strategies.

When we work for you, we focus on:

  • Perception and Truth
  • Influence and Motivation
  • Decision Making
  • Learning Styles
  • Communication Styles
  • Professional and Personal Development
What we're not

We are not a typical marketing firm, management consulting group, ad agency or trainer. In part, we're all of those, only better. We discover the best way for you to achieve the outcomes you want. Then, we develop, write, design and implement the programs to get you there.

Our value proposition

We help you discover and articulate your unique selling proposition, vision, mission and values.
We help you strategize alliances, strong markets, and develop a sound internal culture.
We language corporate brochures and websites to best present who you are really interested in attracting. From your best employees to your best customers.
We're dedicated to see that you hire right (screening and retention issues), promote yourself (PR and marketing) and take the next most logical steps to achieve your goals.

 

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