Listen to the interview with Rick Barrera about why he joined forces with Bill Bachrach. Rick is a marketing expert and author of “Non-Manipulative Selling,” “Collaborative Selling,” and “The Dollars and Sense of Service Delivery.” Penguin has just released the second edition of his book, “Overpromise AND Overdeliver: How to Design and Deliver Extraordinary Customer Experiences” which has made both the Business Week and Wall Street Journal best sellers lists. Each year he works with leading organizations such as Intel, Lexus, JD Edwards, Harley-Davidson, General Electric and Hewlett Packard helping them reach new levels of excellence. He is now working with Bachrach & Associates (BAI). Find out what prompted him to join forces with Bill Bachrach. He is known by BAI clients as the Ideal Life Accelerator.