Someone recently told me that they saw a study that said financial advisors spend approximately 23 minutes per week in client acquisition
. Well, in order to achieve your goals so you can enjoy what is truly important to you in life, here is what I suggest you consider.
First, don't be average. Second, spend at least 15-20 plus hours doing client acquisition activities.
Client acquisition time includes the following:
- 15-20+ hours/week
- Referral conversations with ideal clients and everyone else you know
- Prospecting activities
- Follow-up phone calls to referrals
- Initial interviews
Don’t be a salesperson. Be a trusted advisor