Creative Marketing Selected as Elite Distribution Partner by Security Benefit Life for Total Value Annuity

New annuity features never-before-seen
proprietary index crediting option

LEAWOOD, Kan. (Feb. 14, 2012) – Creative Marketing announced its inclusion in an ultra-exclusive group comprised of four Independent Marketing Organizations (IMOs) selected to partner with Security Benefit Life Insurance Company (SBL), a Guggenheim Partners Company. Creative Marketing was chosen based on its integrity, reputation, and commitment to client services and agent education. This comes on the heels of SBL's announcement of plans to launch the Total Value Annuity, a fixed index annuity (FIA) product in early second quarter, which was designed specifically for this exclusive distribution group.

This new distribution model from SBL is intended to establish a planning-oriented, highly trained group of financial professionals who can deliver an exceptional annuity purchase experience for each client. In return for their dedication and investment in additional training, these financial professionals will gain a market advantage by earning one of a limited number of spots available for offering this product to clients. An annuity product with unique client features and benefits, in addition to company-guaranteed safety of principal, presents a very attractive opportunity for committed annuity professionals.

"Creative Marketing has been a continued leader in the fixed index annuity industry, for both product and distribution development," said Mike Tripses, President of Creative Marketing. "With so many Americans at or nearing retirement and interest rates at historic lows, now is the perfect time to deliver a higher-quality professional advice model combined with an index annuity product that can deliver the potential for more accumulation and lifetime income. We are honored to partner with SBL and bring workable solutions to individuals and families across the country."

The Total Value Annuity delivers a very competitive value and benefit package, with a premium bonus as high as 10% . An uncapped new proprietary index crediting option includes an impressive hypothetical historical range of results from 7% to more than 10%, based on analytical backcasting. In addition to the strong backcasting results, this revolutionary indexing crediting option may help drive the Income Rider benefit and Death Benefit Rider benefit to outstanding levels by stacking interest credits on top of a 4% annual benefit-base increase. That means guaranteed income payments have the potential to be substantially larger, and much more may be payable to a beneficiary on death. More detailed information will be released in the weeks prior to the Total Value Annuity's anticipated April 1 first sale date.

The entrance of SBL into the fixed index annuity marketplace marked a strong commitment to delivering innovative retirement solutions that benefit producers and clients alike.

According to Creative's Chief Sales Officer Steve Phillips, "Our sales consultants have had some exciting conversations with high-performing annuity producers about their interest in our new partnership and the product to come with it. We look forward to generating increased interest in the weeks to come and maintaining consistency with our commitment to keep producers on the cutting-edge."

ABOUT CREATIVE MARKETING INTERNATIONAL CORPORATION

Creative Marketing, a leading national marketing organization for annuities and life insurance, has been assisting insurance and financial professionals with building a successful practice since 1984. Providing affiliated agents and advisors with hundreds of product options from a variety of carriers, the company delivers superior agent education, advanced marketing training, substantial back-office support, and considerable industry expertise by more than 150 talented and knowledgeable employees. Creative Marketing sets an industry standard for its commitment to excellence, ethics and integrity in business, and agent-client satisfaction. Located in Leawood, Kan., Creative Marketing is making a difference in the lives of its affiliated insurance agents and financial professionals, as well as the clients they serve. To learn more about Creative Marketing, visit us on the web at www.creativemarketing.net

ABOUT SECURITY BENEFIT LIFE INSURANCE COMPANY AND GUGGENHEIM PARTNERS

Security Benefit Life Insurance Company (SBL), a Guggenheim Partners Company, provides annuities to approximately 200,000 contract owners. Through its subsidiaries, SBL's parent Security Benefit Corporation is a leading provider of retirement plan services throughout the nation, primarily in the education marketplace, and offers a variety of compelling and customized products. Its se2 affiliate is an award-winning and nationally recognized provider of administrative services for the insurance and financial services industry. SBL is indirectly controlled by Guggenheim Partners, LLC. To learn more, visit www.securitybenefit.com.

Guggenheim Partners, LLC, is a privately held global financial services firm. The firm provides investment management, investment banking and capital markets services, as well as insurance and investment advisory solutions for institutions, corporations, governments and agencies, investment advisors, family offices, and individuals. Guggenheim Partners is headquartered in New York and Chicago, and serves clients from more than 25 offices in nine countries.

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¹ If surrendered, partial withdrawals are taken in excess of the free withdrawal amount, an election to receive annuity payments is made prior to the end of the surrender charge period, or a payment is made upon death of an owner who is not the spouse of the annuitant, a bonus recapture will apply and take away all or part of the bonus. Bonus annuities may include lower caps or interest rates, longer surrender periods, higher surrender charges or other restrictions that are not included in annuities that don't offer a bonus feature. The amount of charges or reduction in interest credits may exceed the amount of the bonus.

² Depending on market conditions, participation rates and spreads may apply in the future.

³ Backcasting data is based on annual geometric averages of the change in the S&P 500 and the Revolutionary Index during the applicable 10 year period. It is no indication of the future interest rate to be credited on the Total Value Annuity Account Value or the future Stacking Roll-up. The Revolutionary Crediting Option is a multi-year term, so generally index interest is credited and the index interest rate is added to the Stacking Roll-up at end of the multi-year term.

⁴ A rider charge applies for the Income Rider and the Death Benefit Rider, currently equal to 0.95% of the Income Benefit Base or Death Benefit Base. If the Stacking Roll-up is renewed, the rider charge may be increase but may not be more than 1.80%. Either the Income Rider or the Death Benefit Rider may be purchased, but not both.

The Security Benefit Total Value Annuity (Form 5700 (3-12) and ICC12 5700 (3-12)), a fixed index flexible premium deferred annuity contract, and the Guaranteed Lifetime Withdrawal Benefit Rider (Form 5720 (3-12) and ICC12 5720 (3-12)) and Guaranteed Minimum Death Benefit Rider (Form 5721 (3-12)), optional riders available for purchase with the Security Benefit Total Value Annuity, are issued by Security Benefit Life Insurance Company (SBL). Product features, limitations and availability may vary by state. Guarantees provided under the Total Value Annuity and its optional riders are subject to SBL's financial strength.