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  • Learn the Secrets of the Nations Top Producers
  • 15 Marketing Essentials You Need to Know (Pt 1)
    By Marcie Callan
    Before embarking on any marketing plan, it is best to know some essentials. Too often, professionals jump straight into big marketing campaigns without having a thorough understanding of the basics. . Marketing is not brain surgery, and a little knowledge of the fundamentals can make all the difference. This series of articles focuses on fifteen essentials that are easy to understand and simple to apply, yet not always obvious. The first pa...

    | 1 comment on this Article | More in Sales and Marketing |
  • A Successful 3-Part Marketing Program (Pt 1)
    By Marcie Callan
    The most successful marketing programs are focused on just a few winning strategies. There are literally hundreds of great marketing ideas for agents, but the best of the best agents find three or four retention and new business development programs and stick with them. That being said, this series of articles focuses on the three programs that have most worked for my clients. Each program requires commitment and an investment of time; none ...

    | No comments on this Article | More in Sales and Marketing |
  • A Successful 3-Part Marketing Program (Pt 3)
    By Marcie Callan
    In Parts One and Two of this three article series, we learned how the most successful agents across the country (according to the Commonwealth Report - link) focus on just a few marketing strategies to attract new business and keep existing clients. Part One centered on telemarketing as an inexpensive way to generate new leads, and Part Two dealt with a practical and easy retention program that inevitably leads to cross-sell opportunities. Pa...

    | No comments on this Article | More in Sales and Marketing |

MORE FROM COMMONWEALTH MARKETING

    Monday, July 7, 2008
    My love-hate relationship with advertising
    Read this article to learn the advantages and disadvantages of print advertising.
    Friday, May 2, 2008
    Sometimes it is all about price
    Slow times are no fun when you're running a business. But, facing these times with business-building strategies will help you make it through with your sanity and your bottom line intact.
    Saturday, May 12, 2007
    Learn the Secrets of the Nations Top Producers
    Learn the most effective marketing techniques currently used by top producers. Also, learn what to avoid!
    Friday, September 8, 2006
    Smart professionals don't multitask
    Everywhere you go these days, the buzzword seems to be "multitasking." Employers demand it, bloggers tell you how to do it, and authors write about it. It's a must on every resume and interviewees across the land try to impress potential bosses ...
    Wednesday, July 12, 2006
    Common Language Errors that Cost You Money
    As a writer and public speaker, I am easily annoyed with many of the common grammar mistakes I hear. After one too many double negatives, or yet another subject-verb disagreement, I often think to myself, "Didn't anyone pay attention in high scho...
    Monday, May 22, 2006
    "Brand You"
    Quick: Think of three characteristics, good or bad, that a colleague would use to describe you to someone you don't know. (Seriously. Before you continue reading, think of the first three things that come to mind.)
    Thursday, March 23, 2006
    Electronic vs. Print Newsletters
    Newsletters are excellent marketing tools that professionals can use to attract and educate clients, highlight new services and promote upcoming events. I have long advocated the use of newsletters as one of the most effective marketing technique...
    Wednesday, November 23, 2005
    3 Reasons NOT to Make "5 Calls After 5"
    We've all heard the old mantra, "Make five calls after five." Supposedly, making calls after business hours will set you apart from your competition and help you make more sales. Well, after-hours calling will indeed set you apart, but not in a go...
    Wednesday, August 24, 2005
    15 Marketing Essentials You Need to Know (Pt 2)
    Last month we learned about the importance of selecting, knowing, and marketing to a target base of prospects and clients. In Part 2 of this series on the 15 marketing basics every professional must know we're going to focus on how to set up five...
    Wednesday, August 24, 2005
    15 Marketing Essentials You Need to Know (Pt 3)
    So far in this three part series on the 15 marketing basics every business owner needs to know, we have discussed the importance of marketing to a target base of prospects and clients, and how to set up easy marketing processes that automate your ...
  1. Learn the Secrets of the Nations Top Producers
    Learn the most effective marketing techniques currently used by top producers. Also, learn what to avoid!
  2. Turn your Office into a Money-Making Machine
    How would you like the average workday to progress smoothly from 8AM to 6PM? Would it be satisfying to look at your office and see a well-oiled machine with all its parts working orderly and efficiently? Wouldn't it be icing on the cake if this ...
  3. Top Ten Reasons to Send a Handwritten Note
    Are you looking for a way to truly stand out from the crowd in the eyes of your clients and prospects? In this age of faxes, voicemail, email, beepers, and Blackberrys, it can be very hard to add the personal touch that is so important to your rel...
  4. 15 Marketing Essentials You Need to Know (Pt 1)
    Before embarking on any marketing plan, it is best to know some essentials. Too often, professionals jump straight into big marketing campaigns without having a thorough understanding of the basics. . Marketing is not brain surgery, and a little...
  5. 15 Marketing Essentials You Need to Know (Pt 3)
    So far in this three part series on the 15 marketing basics every business owner needs to know, we have discussed the importance of marketing to a target base of prospects and clients, and how to set up easy marketing processes that automate your ...
  6. My love-hate relationship with advertising
    Read this article to learn the advantages and disadvantages of print advertising.
  7. Sometimes it is all about price
    Slow times are no fun when you're running a business. But, facing these times with business-building strategies will help you make it through with your sanity and your bottom line intact.
  8. A Successful 3-Part Marketing Program (Pt 2)
    In Part 1 of this 3 part series on successful marketing programs we reviewed Telemarketing. As a means of generating leads, it can be one of the best, most cost effective methods available. This type of marketing reaches out to brand new prospect...
  9. A Successful 3-Part Marketing Program (Pt 3)
    In Parts One and Two of this three article series, we learned how the most successful agents across the country (according to the Commonwealth Report - link) focus on just a few marketing strategies to attract new business and keep existing client...
  10. 15 Marketing Essentials You Need to Know (Pt 2)
    Last month we learned about the importance of selecting, knowing, and marketing to a target base of prospects and clients. In Part 2 of this series on the 15 marketing basics every professional must know we're going to focus on how to set up five...
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WELCOME MESSAGE

Before you spend another dime on marketing, wouldn't it be beneficial to know the marketing secrets of your competition? Rather than trial and error, wouldn't you prefer to use the proven marketing techniques of your most successful peers?

Commonwealth Marketing has built a business around showing financial professionals exactly what their competition is doing to attract new business. Through a series of nationwide surveys of thousands of agents, your peers have told us what works, what doesn't, how much money to spend, and where to spend it.

Our articles and products are all designed to answer one question for you: what are my most successful competitors doing to get new business? By learning the secrets of the best of the best, you can position yourself to join their ranks."

 

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