Fidelity & Guaranty Life launches iPad app to make fixed indexed annuities easier for agents to explain and demonstrate
By Becky Murphy
Fidelity & Guaranty Life
BALTIMORE, MD – April 30, 2012 – Fidelity & Guaranty Life Insurance Company unveiled its new iPad app, the “FGL Pathfinder PE”, as a free download to independent agents across the country. The mobile app is intended to assist agents as they help clients plan for retirement using fixed indexed annuities.
“People thinking about retirement desperately need our help,” said Lee Launer, CEO of Fidelity & Guaranty Life. “We designed and built this iPad app to leverage mobile technology for the independent market. We want to make the conversation between agent and client more effective than ever before.”
Built around the company’s mantra - ‘Be smart. Take action. Own your future.’ - the iPad application includes an educational module that explains the fundamentals of annuities. It allows the agent to dynamically explore how the features of the company’s flagship fixed indexed annuity series, Prosperity Elite, work. The app also allows an agent to customize the product for the needs of an individual and immediately email them a projection of their product’s benefits.
Brian Grigg, Vice President of Annuity Distribution, has long been a proponent of the mobile platform development in the industry. “This tool promises to create true differentiation in the market for independent agents. It will make the conversation with clients interactive and more effective. We hope, in addition, it will allow agents to actively address more of the clients’ needs.”
The app was developed in a collaborative partnership with key independent marketing organizations and leading independent agents. Jim Burkeitt, CLU ChFC, Capital Financial Services Corp, provided feedback during the beta test. Jim said, “I believe tools such as FGL Pathfinder PE will transform the interaction between an agent and a client. The retirement planning discussion will take on a much more dynamic and personal exchange.”
FGL Pathfinder PE is available free of charge on iTunes at http://itunes.apple.com/us/app/fgl-pathfinder-pe/id516352777?ls=1&mt=8. Video demonstrations can be found on Fidelity & Guaranty Life’s YouTube channel at http://www.youtube.com/user/MyFGLife?feature=watch.
About Fidelity & Guaranty Life:
For over 50 years, Fidelity & Guaranty Life has been a catalyst to help Middle America plan for tomorrow. Over 735,000 individuals count on us to provide safety and security through our annuity and life insurance products.
Fidelity & Guaranty Life is the marketing name for Fidelity & Guaranty Life Insurance Company issuing insurance in the United States outside of New York and, in New York only, Fidelity & Guaranty Life Insurance Company of New York. Each Fidelity & Guaranty Life is solely responsible for its contractual commitments.
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