top
main

Goldilocks and the three choices...

Consumers have an easier time making a choice when they are presented with a couple of options.

This rings especially true for more complicated decisions. For instance when clients who have existing life insurance policies. Presenting them with three options, that potentially outperform and are more in line with their current needs, is a great sales strategy.

Consumers LOVE options. They don’t want too big, or too small, but just right. provide them with the right choice and just like Goldilocks you may end up with a $10,500 case.

ctfb
footer

Ranked: #2 (31,236 pts)
Followers: 9,962

Contact Us

Browse GIB

Stay Connected

  • My Practice
    (746 followers)
  • Sales and Marketing
    (24,268 followers)
  • Prospecting
    (1,838 followers)
  • Practice Management
    (1,140 followers)
  • Technology
    (687 followers)
  • Social Media
    (586 followers)