Goldilocks and the three choices...
Consumers have an easier time making a choice when they are presented with a couple of options.
This rings especially true for more complicated decisions. For instance when clients who have existing life insurance policies. Presenting them with three options, that potentially outperform and are more in line with their current needs, is a great sales strategy.
Consumers LOVE options. They don’t want too big, or too small, but just right. provide them with the right choice and just like Goldilocks you may end up with a $10,500 case.