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• What the return of the S&P 500 stock index has been over the last 20-, 10-, 5-, and 1-year time frames.

• The average investor’s return from 1990-2010.

• The annual inflation rate over the last 20 years.

• Closing techniques to motivate clients to get "off the fence."

• How long the average mutual funds and bonds are owned.

• 9 psychological pitfalls affecting the average investor.

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