Gradient Investments’ disciplined investment approach is shaped by a long-term investment focus, thorough due diligence, and a belief that broad diversification across and within asset classes is essential for long-term success. The portfolios are designed to deliver a broadly diversified allocation among several asset classes to yield higher annual returns and less volatility relative to the broader market.

Our investment process is client focused. Unlike other investment managers who offer the same portfolios to every potential client, we take a different approach. We do not force you into an arbitrary category; rather you and your investment advisor together complete Gradient Investments’ Risk Tolerance Analysis. This in-depth questionnaire makes you think seriously about the effects of risk in a portfolio. Upon completion, we are able to build a portfolio tailored to your objectives, risk tolerance and time horizons.
Gradient Investments, LLC is an independent, privately-owned registered investment advisor. Gradient Investments is devoted to providing our clients with an exceptional level of service and a relentless commitment to client success.

We serve individuals, employer sponsored pension plans, foundations, endowments and corporations through mutual funds, exchange traded funds (ETF), and separately managed accounts. Whether a client’s investment goal is preserving principal, maximizing income or accumulating capital, the portfolios are designed to achieve the client’s investment goals.
1. How long have you been in business?
Gradient Investments, LLC was founded in 2006 and was formerly known as Gradient Investment Group, LLC.

We are a member of Gradient Financial Group, LLC and offer a comprehensive suite of products and services, including insurance, investments, securities, taxes and more.

Gradient Financial Group Members
Gradient Insurance Brokerage, Inc.
Gradient Investments, LLC
Gradient Securities, LLC
Gradient Advisors, LLC
Gradient Tax, LLC

2. What is your mission statement?
Gradient Investments serves individuals and institutions, including employer-sponsored pension plans, foundations, endowments and corporations, through mutual funds, exchange traded funds (ETF), and separately managed accounts.

3. How many states are you licensed in? Which ones? (If Applicable)
We are licensed in all 50 states.

4. What products and services does your company specialize in?
As an independent, privately-owned registered investment advisor, we affiliate with other independent registered investment advisors and host investment advisor representatives.

We serve individuals and institutions, including employer-sponsored pension plans, foundations, endowments and corporations, through mutual funds, exchange traded funds (ETF), and separately managed accounts.

Our portfolios are designed to deliver a broadly diversified allocation among several asset classes to yield higher annual returns and less volatility relative to the broader market.

Gradient Investments’ Programs
  • Managed Mutual Fund Program
  • ETF Program - Endowment Series
  • Managed Stock Program - Gradient 50
  • Fixed Income Program

5. What separates you from the competition?
At Gradient Investments, we affiliate with independent registered investment advisors and host individuals as investment advisor representatives.

We promote growth and innovation and provide access to exclusive value-added services, including:
  • Proprietary software platforms and tools, including Income Innovator, Income Architect, IRA Legacy, Found Money Report, and Risk Tolerance Analysis
  • Robust, advisor-built CRM system, generating consolidated client statements and more!
  • Powerful training events, such as our RIA University and Get Qualified: Master the 401(k) Market Academy

Wayne Schmidt serves as chief investment officer. With 26 years of investment experience, he brings decades of institutional experience, an in-depth knowledge of the private client market and offers a global investment management perspective. Previously, he managed $9.5 billion of fixed income assets with a variety of mandates ranging from aggregate, corporate and government bond portfolios.

Through Gradient Financial Group, you gain access to additional financial platforms, including fixed insurance, taxes, securities, and more.

6. What is the No. 1 benefit of working with your Company?
We take a holistic approach to your business. When you work with Gradient Investments, you also gain access to additional business platforms through Gradient Financial Group, including fixed insurance, taxes, securities, and more.

7. What types of incentives (or perks) do you offer?
We are not able to offer incentives or perks due to regulations.

8. Do you offer products and/or services that no one else offers?
Our unique open architecture 401(k) platform allows you to enter the employer-sponsored plan market.

9. What is the first thing you want prospective agents/advisors to know about your organization?
We are proud to offer professional money management services to independent, registered investment advisors as well as investment advisor representatives. Our program includes seven managed programs, which includes mutual funds, exchange traded funds and separately managed accounts.

10. How do you measure success and how do you share success with your agents/advisors?
We measure our success on our ability to help you grow your assets under management and the ability for you to spend more time and money on the things you are most passionate about. We strive to improve your quality of life, both personally and professionally.