June 25th, 2014 - The International Association of Registered Financial
Consultants (IARFC) announces that the recipient of the 2014 Loren Dunton
Memorial Award is Les Anderson, of the Cetera Financial Group in Dacula,
Ga. This prestigious award is in honor
of the founder of the financial planning profession, Loren
Dunton – a person who has made a substantial contribution to the financial
services profession and/or the financial interests of the public.
regarded as the “Father of Financial Planning”, Dunton organized financial
professionals in the late sixties and with their help created the financial
planning movement including the formation of associations, magazines, colleges,
university programs and foundations. He
was able to use his experiences to frankly explain what all financial advisors
now recognize - that the ethical sales of financial products and the delivery
of competent advice is a noble calling.
Loren Dunton was a man of vision who cared deeply about both financial
advisors and consumers. To
honor his legacy, a bust of Loren Dunton was created and bronze reproductions presented
to deserving individuals who have made a significant impact on the profession
and the financial welfare of the public.
“In naming Les Anderson as this year’s recipient, we recognize his
ongoing success in relating to both his peers and his clients,” commented Steve Bailey, IARFC
Vice Chairman and Dunton Award Committee Chair.
“I have personally witnessed his dedication and commitment to the values
that Loren Dunton found so important to our profession.”
Les Anderson has more
than 30 years of experience in sales marketing, sales management and
training. He has given marketing workshops
to over 30,000 practitioners in the financial service industry in the United
States, Canada, Australia and New Zealand.
He is a regular speaker at industry associations and meetings, as well
as company sponsored meetings of major insurance companies and Wall Street
brokerage firms. Anderson has been
published in Registered Representative,
Financial Alert, and Financial Planning including a book
entitled You Are The Product and has
made numerous television and radio appearances.
As a former Board Director and President of the IARFC, he has been a
valuable content writer for the Association publication the Register and has been instrumental in
obtaining corporate sponsors for the IARFC National Plan Competition.
bestowing the Loren Dunton Award, the IARFC recognizes Anderson’s contribution
to Loren Dunton’s vision and his mission to help the public and their
advisors. “We celebrate Les Anderson’s
long standing career in the financial services profession,” says IARFC Board
Chairman Ed Morrow. “And we congratulate him on receiving this
honorable award.” A formal presentation
is scheduled for this Fall.
For more information on the
Dunton Award or to nominate an individual for this esteemed honor, contact
Wendy Kennedy at firstname.lastname@example.org.