Radio Host Pete D’Arruda Guest Speaker at Impact Branding WorkshopNewsPress Release added by Ed Morrow on January 30, 2014
Ed Morrow

Ed Morrow

Middletown, OH

Joined: October 29, 2005

January 30, 2014 - Peter J. D’Arruda, Capital Financial Advisory Group, LLC., known as “Coach Pete” to his listeners and clients will be a guest speaker at the International Association of Registered Financial Consultants (IARFC) Impact Branding Workshop in Las Vegas on April 30.  He will present with IARFC CEO Ed Morrow and IARFC President Les Anderson on how to create a successful BRAND and IMAGE as a competent, ethical and savvy financial professional.

As the host of the nationally syndicated weekly radio show, The Financial Safari as well as the author of four books, D’Arruda  speaks to both the lay person and the expert.  He cautions his consumer audience how to avoid being taken advantage of and translates financial jargon for the inexperienced individual.  For financial insiders, he helps them navigate the pitfalls in presenting a professional image.

“Creating a Brand is important to all financial advisors,” relates CEO and Workshop Presenter Ed Morrow.  “At the April workshop, we cover the topic in a general sense and then give the attendee a specific task list to get them started.  Pete D’Arruda will get even more specific by narrowing the advisor’s focus on Financial Radio and TV.”

As a media and radio expert, D’Arruda will cover in a rapid fire session - 7 Key Truths about Financial Radio and TV Shows.  Some of these “Key Truths” include: Understanding the audience size and frequency of your message, Why your Radio and TV Station does not care about you and How to see if you’re getting the best rate for your radio or TV program.  He will follow up with Q&As later at the Financial Plan Competition Reception after the workshop.

“The power of media has never been greater,” cautions “Coach Pete”. “That power can be used in both good and bad ways.  Misguided media has more negative power than using media the right way. Learn what to do and what not to do.”

Known also as the “King of Income Planning”, Coach Pete’s approach to safe and secure lifetime income planning is followed by many who wish to enjoy a worry-free retirement.  As a member of the IARFC, he joins with other association professionals in serving both the consumer and other financial advisors with years of financial planning expertise and practice management experience. 

For more information or to register for the Impact Branding Workshop on April 30th in Las Vegas, visit or contact Amy Primeau at 800-532-9060 ext 307. 

International Association of Registered Financial Consultants

The Financial Planning Building PH: 513 424 6395, 800 532 9060

2507 North Verity Parkway, P. O. Box 42506
Middletown, OH, 45402-0506
FAX: 513-424-5752
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