November 10, 2014
Yelp help, Pt. 3: Proceed with caution
In the last two columns, I talked about the growing trend of consumers rating financial advisors. In this column, I’d like to discuss the possibility that engaging with Yelp might become stressful — and may even damage your reputation (if you let it).
October 27, 2014
Yelp help, Pt. 2: How to get started
Here are pointers to make your Yelp entry howl-free
October 2, 2014
Yelp help Pt. 1: When consumers roar, you better listen
Although Internet reviews have long been a fixture for book sales (Amazon), restaurants (Yelp) and personal services (Angie’s List), they’ve only recently begun to appear regarding financial products and advisors. But we believe this trend will explode soon for the following reasons.
August 28, 2014
Retirement seminars: summit path or slippery slope? Pt. 3
Your seminar will never succeed, the thinking goes, unless you can fill seats. But you won’t draw attendees if they think they’re in for a hard sales pitch. So you pose as an academic instructor instead. However, this is illogical because many seminars succeed without deception. And the way they succeed is by being ethical, compliant, and content-driven in your seminars. So let’s take a quick look at each of these elements.
July 17, 2014
Retirement seminars: summit path or slippery slope? Pt. 2
The Prosperity Foundation” (not its real name) claims to offer a non-profit retirement education seminar, delivered by “academic” instructors. As I explained in a previous article, TPF’s marketing brochure initially impressed my NEA colleague. But his research revealed TPF’s creator to be an FMO and its “instructors” to be financial advisors. Although the seminar curriculum sounded excellent, TPF appeared to engage in dubious marketing practices in order to generate attendees.