It’s no secret that Baby Boomers comprise the largest retirement segment in US history. It’s also no secret that Boomers are not looking forward to aging and the typical stigma associated with retirement. What’s most shocking is according to Ad Age Insights, “The good news, however, is that the majority of Boomers feel optimistic about their retirement years: 60% of working Boomers told the AARP this year that they were either “very optimistic” or “fairly optimistic” about retirement and looked forward to it.”[1]

With this in mind, what marketing strategies can you put in place to help reach a generation that will have almost $15 trillion dollars in disposable income by the end of the decade?[2]

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This material is designed for financial professionals
1http://gaia.adage.com/images/bin/pdf/AARP%20White%20Paper%20lo%20res.pdf
2http://www.bloomberg.com/news/2013-09-17/aging-boomers-befuddle-marketers-eying-15-trillion-prize.html

CT # 1676 10-14-2013

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