Question: What is the number one way to achieve success? Answer: Make a goal, write it down, and tell someone about it.
If you doubt the above wisdom, simply ask any successful person or read any book on achieving success
. Without question, the number one way to achieve success is knowing your goals. If you don’t know what you want and where you want to go, it’s really hard to get there.
Recently, I helped our agents through a goal setting exercise. We will do the same exercise at the end of each month, where each of us will identify what we are proud we accomplished in the recent month and then state our individual goals
for the upcoming month. It's really easy; you can do it in 10 minutes or less. Here are the steps:
First, identify three business accomplishments in the last month that make you proud. Why? It helps you realize how much you
grew in only 30 days and it makes you realize how much is accomplished over the course of a single month. Too many people only recognize their achievements at the end of the year. To be a super success, you need to pat yourself on the back more often. It helps get you excited about what can be accomplished in the next month.
Do it now: What three items did you accomplish in the past month that make you proud? Maybe you increased your prospect contacts by 15 percent or forced yourself to ask more questions on every call before you started your sales pitch.
Second, now that you realize you are succeeding, it’s time to write your goals for the next month. However, there are keys to writing your goal:
Your goals must be specific and measurable. You cannot simply state, “I am going to try harder at calling on more prospects” or “I will increase my production.”
These goals are neither specific, nor are they measurable. How will you ever really know if you succeeded?
The goal is better stated as, “I will call on 10 more prospects each week this month by dedicating the first hour of every day” or “I will ask five questions prior to starting my sales pitch”.
Do it now: Write down three specific and measurable goals for the next month:
This step step is likely the most important of all: Tell someone your goals.
Why? There are two really good reasons why you must do this final step. By telling someone your goals, you become 100 percent
. You now have to step up and do your best to accomplish what you have just proclaimed. Secondly, and equally important, by telling someone (the more people you tell the better), you now have people who want to help you reach your goals.
Have you ever told a client you were trying to hit a new personal or company goal? What did that client do? They likely took joy in helping you reach your goal. Have you ever bought an extra box of Girl Scout cookies because the little scout told you she needed to sell 40 boxes to get an award? We all want to help people reach their goals, but nobody can help you if you don’t tell them.
I share with some of our agents three of my accomplishments and three of my goals for each month. They, in turn, share with me their accomplishments and goals. Together, we help each other reach our respective dreams. It’s fun and exciting as we encourage and track our progress.