Can you remember the last time you got a handwritten thank you card
? I am not talking about an email or a text message; I mean an old-fashioned handwritten thank you card. It felt good when you realized the person took the time to let you know that they were thankful for whatever you may have done, didn’t it?
It amazes me that advisors go out and spend thousands of dollars on marketing, leads and seminars. Although these things are usually necessary, you don't want to forget about the little things that mean so much more to prospects and clients. I always encourage my agents to send out thank you cards once they have sat down with a client, but very few take the time to actually do so.
In today's market, you have to stand out from your competition
. If you are just another one of those busy representatives who doesn't have the time to put a nice thank you together, then how much time will your client feel you have for them in a real time of need? Although your client may be OK with you being a busy person, just think how it would make them feel if you sent them a handwritten thank you.
Make it about them, not you. You should mention something from the appointment that proves that you truly care about them and are always putting their needs first. Don't just stop there; get into a habit of gratitude and thankfulness and send them a thank you when they give you a referral as well. Once you understand the power of a little bit of appreciation, you will be amazed at how much more business you get from something as simple as this when compared to your more expensive marketing efforts
Thank you management: the value of thank you notes
Ten things you need to know about thank you notes
The art of thank you