RME360 Launches New Brand, New Services, New Website: Company Now Delivers Fully Integrated Digital and Traditional Marketing and Lead Generation Solutions to the Financial Services Industry
By Bob Wilgus
Tampa, Fla. – March 12, 2014 – RME360 announces the official launch of its rebrand today from RME to RME360 and its new website www.RME360.com. The evolved brand name signifies the full spectrum of marketing and lead generation solutions now available to financial professionals and financial organizations, which includes search marketing, data, analytics, digital media production, traditional and new media advertising and one-on-one coaching, in addition to its established seminar, direct marketing and appointment setting solutions. This fully integrated approach is designed to help financial professionals create more visibility, drive more opportunity and convert more clients both on- and offline.
“The company is merging yesterday’s tried and true strategies with today’s advanced technologies to offer an all-inclusive lead generation solution,” said Jorge Villar, the company’s founder and president. “RME360 delivers a consistent message and uniform strategy across all advertising channels, which is a much more effective and cost-efficient way to generate new business opportunities. And now with a single service provider that offers it all, it’s much simpler for financial professionals, too.”
RME360 is committed to delivering marketing and lead generation solutions that have evolved with the changing landscape of the financial services industry and new technological advances. In addition to its legacy of providing seminar, direct mail and appointment setting solutions, RME360’s digital marketing services include SEO strategies for enhancing search results on the web, digital advertising campaign development and management, email marketing campaigns, and mail-to-web solutions including talking mail, customized microsites and detailed web tracking and analytics.
For nearly 20 years RME has helped financial professionals create new business opportunities in their local markets. During that time, the company has accumulated data on campaign effectiveness. The company’s highly-trained research and analytical team has used this data to identify media platforms, marketing strategies and event logistics that have proven most effective in various markets across the country over the past two decades. This research allows for RME360 to improve and enhance overall campaign effectiveness going forward.
“Past performance does impact future results,” said Judy Gessner, chief operating officer. “We have made major strides in aggregating almost 20 years of response data and identifying trends and market-based characteristics. RME360 is using this data in a way not ever seen in the financial services industry. We know what restaurant draws the most attendees at a workshop in New York, or what radio station has created the most leads for an advisor in Dallas. All of our company offerings are rooted in this data-based research.”
In addition to expanding its services, RME360 has enhanced its media production capabilities. The company employs media consultants and buyers, copywriters, translators and designers and has a state-of-the art audio and video recording facility. The company offers full service solutions for online video development, integration and marketing, in addition to full service TV and radio commercial development. Due to its large client base, RME360 is able to purchase traditional and online media space at a lower cost, including local radio, outdoor, newspaper, television and digital advertisements.
“Consistency in message and strategy is the most effective way to build a brand,” said Amy Romero, senior vice president of marketing and product solutions. “Now, financial professionals have multi-channel, data-driven options available to build their presence and generate leads in their communities.”
Romero continued, “Financial professionals can use any or all of our lead generation solutions and can tap into the expertise of our in-house consultants to build a plan based on their specific needs and budget.”
RME360 provides services to individual financial professionals, mid-sized companies and multi-national financial institutions. In-house consultants are available to customize a marketing and lead generation strategy to suit specifics needs. For organizations that cater to advisors, advanced technological solutions are available for growing an advisor force and for customizing and streamlining affiliated advisors’ marketing and lead generation activities.
The company’s new website, www.RME360.com, launched in tandem with the new brand announcement. The site is equipped with powerful tools and timely educational materials and provides more detailed information on the traditional and digital services provided by RME360. Financial professionals interested in learning more are encouraged to schedule a free marketing consultation to learn how RME360’s data, traditional and digital marketing and lead generation solutions can help take their business into the next generation, too.
RME360 is fully integrated marketing and lead generation service provider that merges yesterday’s tried-and-true marketing strategies with today’s advanced technologies. The company provides data-driven solutions to professionals in the financial services, healthcare and franchise industries. Established in 1995, the company has evolved to offer a full spectrum of services including: seminars, direct marketing, appointment setting, data, search marketing, analytics, digital media production, traditional and new media advertising and one-on-one coaching.
RME360 provides free marketing consultations and continuing education opportunities through webinars, webisodes and training events. For more information visit www.RME360.com, call 1-888-383-8770 or follow the company on Facebook or Twitter.