I know, you’ve heard it a million times, “Social Media is the next big thing
.” It’s true, and you’re probably familiar with it because your kid, grandkids or someone else you know is on it 24/7 — they have an app on their phone just for their Facebook and Twitter accounts.
Businesses are being made and even stars are being born just out of social media
. All major companies and most small companies have realized the importance of participating in online discussions through these mediums. Check out what Coca Cola has to say
about their program.
Social media makes the world your market. Give the people what they want and they will commend you for it.
In your business it is imperative that you cross over to the social media world and make it part of your daily routine. You should be contributing to it every single day. Think of it like brushing your teeth.
In order to become social, you need to understand that these forms of communication are participatory
. Social media is not like a website — it cannot stand alone, unchanged and expect to attract any attention. People are fickle — if they’ve already seen it they will move on to the next thing.
The best way become social is to set goals and meet them. Put aside time everyday, not to just post on your wall, but to listen, learn and comment on other people’s posts. Use your knowledge of business, current events and product changes
as food for content.
What is content? Testimonials, videos, ebooks, blogs, infographics, slide share presentations, guides and more are all content. Content
is the reason people want to visit your sites in the first place, and to keep them there you have to interact with them. To gather information from them you must get them to
interact with each other.
1) Content: gives something
2) Participation: incites potential client’s involvement
3) Interaction: client to client interactions builds trust in your practice and lets you watch it all so you can get the info you need
Another great benefit of blogging
and using social media is that it increases your search engine optimization. When someone searches for you on an engine it cross references all those links related to your blog — especially if other people have posted them. This means that you’re above the other guy on
a search engine’s output list and are more likely to be clicked on.