This recent article from the New York Times, "Is Giving the Secret to Getting Ahead?"
, is a must-read.
I have been emphasizing for years that the mission of any business should be to help others — help your customers, help your partners, and put them before yourself. The author validates that stance with real organizational psychological research.
Her other key principle is, “Don’t believe in selling!” Burn those sales books, tapes and videos because all of our sales training teaches us to manipulate others to get what we want, not what our customers need. Her research also validates that principle.
This article is long, but worth reading.