Editor's pick: Adviser’s campaign to restore trust in intermediaries (Financial Times)

By Lauren McNitt

Trust Project

Trust, loyalty and long-term relationships are core tenets of Shane Mullins’ campaign to get IFAs to engender deeper client engagement and restore faith in financial services.

Mr Mullins, the managing director of Nottinghamshire-based IFA firm Fiscal Engineers, said the campaign was not about qualifications or business structures, but about getting to grips with fully knowing and understanding the customer and building up a loyal client base.

He said: “Trust is the cornerstone of financial planning and wealth management and it is almost incredible to think that we are ending 2011 with so many people feeling distrustful of our industry."

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