"I had been doing seminars for 17 years and over those years people had told me seminars are dead. Yes, even 17 years ago they told me seminars were dead. Boy, were they wrong. Seminars worked incredibly well as a tool to get in front of a larger group of people in a social setting, allowing advisors, who had just a little bit of an entertainer in them, to introduce themselves and what they do to a “hungry” audience.
Seminars still work today, but the reality is seminars only give you a one hour shot at motivating your prospects to see you. What if you could spend 2 and a half hours a night teaching highly motivated Boomers who didn’t come for the dinner, but rather paid you to attend your class? Sounds too good to be true, doesn’t it?"