Are agents holding back the underwriting process?LifeHealthPro Blog added by Brian Anderson on November 16, 2012
Brian Anderson

Brian Anderson

Joined: September 17, 2010

My Company

While attending a pair of breakout sessions involving the Life Insurance Direct Marketing Association (LIDMA) during NAILBA 31 on Thursday, the vibe among the vendors and BGAs in the room was that carriers are embracing new technologies designed to simplify and speed up the life insurance underwriting process, and consumers expect it. The trick is getting agents to buy in.

A carrier on the panel of speakers in Thursday's "Building Your Business with a Better Process" session noted that consumers expect newer solutions and carriers want to provide them. But for that to happen, agents need to start utilizing tools commonly available now, such as eSignatures and ePolicy delivery.

The "challenge in this room," as one speaker put it, is for BGAs to work to get agents comfortable with these newer technologies so they'll use them. Show them how easy they can be, and they typically become quick converts.

The conversation made me think about my own recent experience in working with my real estate agent. We used eSignature technology to "virtually" sign countless documents relating to offer letters, inspection objections, making an offer on our new house, and accepting a counteroffer. One of the seller's agents we came across on the first house we placed an offer on did not make use of this technology, and we had to physically sign and fax documents. That guy seemed like a dinosaur, and our "modern" agent said, unsolicited, that, "Yeah, a lot of these old (real estate) agents won't use eSignatures. We just have to wait until they die off or retire."

I have to admit, it really slowed down the process. Just like not using these types of technologies in this industry keeps the life insurance underwriting process from getting down to the timeframe today's consumers have come to expect.

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