Valentine’s Day a great life insurance awareness opportunity

By Brian Anderson

LifeHealthPro


Valentine’s Day is Monday. That means guys across the country this week are stressing over what to get that special girl in their life. And yes, many women are also unsure about what to get their guy that will accurately convey their feelings.

It’s too bad that life insurance — arguably the most appropriate gift for a loved one when you really think about it — will not even remotely enter the minds of the vast majority of the people who need it most.

This despite the findings of a new survey from the LIFE Foundation stating that 83 percent of consumers feel that buying life insurance that names the loved one as the beneficiary is a good way to express love for that loved one.

The LIFE Foundation, based in Arlington, Va., released the survey in conjunction with its 2011 Valentine’s Day consumer education campaign. If only the organization could have afforded the $3 million price tag for a 30-second Super Bowl commercial — and made it as clever as the Volkswagen Passat Darth Vader kid spot. Then we’d be talking some serious consumer awareness.

As that didn’t happen, it is left to you to make your clients and prospects aware that life insurance really does make a great Valentine’s Day gift. You’ll be preaching to the choir, even if buying life insurance isn’t always top of mind. The LIFE Foundation’s survey says 77 percent of men and 88 percent of women agree buying life insurance is a good way to express love for that loved one. The campaign hopes to draw attention to the fact that just 44 percent of U.S. households have individual life insurance, and 30 percent of U.S. households have no life insurance at all.

“With Valentine’s Day right around the corner, why not say ‘I love you’ to the most important people in your life by letting them know that they’ll always be taken care of, even after you're gone?” says LIFE Foundation President Marvin Feldman.

You can utilize some of the LIFE Foundation’s tools to help you spread the word in your community by encouraging clients and prospects to visit www.insureyourlove.org. There they can watch some great videos, check out “Life Insurance 101,” use a calculator tool to help determine how much coverage they need, send a personalized slide show or even take the interactive “Romance-O-Meter” quiz to see how romantic they really are.

If anybody you encounter mentions to you this week that they are having a hard time finding the perfect Valentine’s Day gift, you can help them provide the best gift of all.