Starting a life term

By Denis Storey

LifeHealthPro


Knocked off one of the items on my (admittedly) long list of New Year’s resolutions last week.

At the ripe old age of 40, I finally broke down and signed up for voluntary life insurance. Irresponsible, I know. It's nothing more than a simple term policy, but it’s a start, albeit a late one, into some grown up financial planning for this new dad.

But thing is, all we got here at work was an e-mail warning us the enrollment deadline was yesterday. No professional sales pitch from a broker, no maternal coaxing from human resources and certainly no stern advice from upper management.

It clearly stood out as the most mediocre selling — and buying — job I’ve seen since I started covering the selling business almost seven years ago.

I guess it should come as no surprise, then, that life insurance sales have been falling for the last couple of decades. In fact, according to LIMRA International, there are still roughly 35 million out there without any kind of life insurance.

Sure, it’s probably a tough sell when paychecks are already stretched so thin. But, at the same time, isn’t during times like these when employees need your expertise the most?