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The ProducersWEB.com Portal reaches over 200,000 active insurance, financial and benefits professionals, offering them a compelling mix of daily industry news, insightful commentary, new products and services, exclusive audio and video, and much more. Reach an affluent, seasoned, Internet online professional audience in a rich editorial environment with comprehensive e-Media solutions.
Overview:
Advertise to a strong audience base made up of experienced and successful professionals.
Senior Market Advisors: Reach financial services professionals involved in the over 50-market.
Boomer Market Advisors: Reach advisors who are meeting the demands of the boomer demographic.
Benefits Brokers: Reach active professionals in the worksite marketing, core and voluntary benefits arenas.
OVERVIEW
The ProducersWEB.com Portal is currently ranked in the top 1% of all websites based on traffic.
- Total Members: 375,000
- Market Reach: 24%
- Active Users: 205,000
- Sessions Per User:
6.21
- Web Pages Per User:
20
- Time Per User (hh:mm:ss):
00:32:41
Source: WebTrends, August 2006.
- Current/Planned Markets:
- Senior - 64%
- Baby Boomer - 51%
- Business - 47%
- Affluent - 41%
- Family/College Funding - 38%
- Group Benefits - 28%
- Selling Products:
- Life Insurance - 74%
- Long Term Care - 64%
- Annuities - 55%
- Disability - 48%
- Securities/Mutual Funds - 44%
- Voluntary/Group Benefits - 30%
- Life Settlements - 19%
- Title:
- Financial Planner/RIA - 34%
- Life/Health Insurance Agent - 31%
- Benefits Broker - 18%
- Executive/Management - 8%
- Property and Casualty Agent - 7%
- Accountant/CPA - 2%
- Selling Experience:
- Under 3 Years - 14%
- 4 - 10 Years - 30%
- 11 - 20 Years - 23%
- Over 20 Years - 33%
- Agent Type:
- Independent - 74%
- Semi Captive - 11%
- Captive - 15%
Source: Member Survey, March 2006 Release
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SENIOR MARKET ADVISORS (Magazine subscribers visiting SeniorMarketAdvisor.com)
- 85% sell life insurance
- 83% sell long term care
- 81% sell annuities
Source: January 2006 Harvey Research Inc. AdQ Study performed by Senior Market Advisor Magazine
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BOOMER MARKET ADVISORS (Magazine subscribers visiting BoomerMarketAdvisor.com)
- 96% sell annuities
- 90% sell life insurance
- 89% sell mutual funds
- 82% sell long term care
- 46% sell separately managed accounts
- 42% sell REITS
- 42% sell individual securities
- 42% sell ETFs
Source: July 2006 Boomer Market Advisor Magazine Reader Survey
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BENEFITS BROKERS (Magazine subscribers visiting BenefitsSellingMag.com)
- 77% sell Disability benefits
- 77% sell Health benefits
- 74% sell Life benefits
- 69% sell Dental benefits
- 69% sell Long term care
- 46% sell Medical savings account
- 45% sell Vision benefits
- 44% sell 401(k) plans
- 43% sell Flexible spending accounts
- 41% sell Executive/Key person benefits
- 39% sell Cancer insurance
- 36% sell Critical illness
- 36% sell Worksite marketing/Enrollment
- 30% sell Payroll deduction services
- 27% sell Pharmacy benefits
- 15% sell Wellness
Source: January 2006 Harvey Research Inc. AdQ Study performed by Benefits Selling Magazine
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