Topic-Based: Reach ProducersWEB.com Portal users who have
shown an affinity to a particular area of business.
Markets:
Target professionals in the Senior market, Boomer market and Benefits market.
Editorial:
Advertise next to the most complementary and contextually-relevant content.
TOPIC-BASED
Interest or topic-based targeting allows advertising partners to reach professionals who have shown an affinity to a particular area of business or product type. They can target those professionals using relevant ads integrated into the respective Topic pages and e-Newsletters. For example, an advertiser can reach Life Insurance Agents with ads on the Life Insurance Topic Home Page, as well as the 20+ Life Insurance Sub-Topic pages, and the bi-monthly Life Insurance eCast (e-Newsletter).
TARGET THESE TOPICS:
View complete Sub-Topic list here.
ProducersWEB account managers can work with advertisers to develop customized interest or topic-based segments.
Contact your account manager to learn more about ProducersWEB.com's targeting capabilities.
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MARKETS
Markets targeting allows advertisers to reach professionals specifically servicing the Senior, Boomer and Benefits Markets. 30% of the traffic on the ProducersWEB.com Portal is generated through the Front Pages of our Market sites. These sites are primarily driven by the respective magazines.
Target users on these Market Sites:
ProducersWEB account managers can work with advertisers to develop customized interest or topic-based segments.
Contact your account manager to learn more about ProducersWEB.com's targeting capabilities.
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EDITORIAL
TARGETING
Approximately 200,000 insurance, financial and benefits professionals visit and trust the ProducersWEB.com Portal. Editorial targeting permits advertisers to place ads next to the most complementary and contextually-relevant content. Companies that advertise on quality-rich, content web sites experience significant increases in brand awareness and message association. The high level of involvement users have with premium quality sites translates into greater communication potential for advertisers.
Editorial Targeting Opportunities
ProducersWEB account managers can work with advertisers to develop customized interest or topic-based segments.
Contact your account manager to learn more about ProducersWEB.com's targeting capabilities.
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