May is Disability Insurance Awareness Month (DIAM), a chance for the industry to draw attention to this important issue.
The month will be spent focusing consumer awareness on the importance of disability income insurance and supporting producers in their continuing effort to provide coverage to those without.
LIFE Foundation, which helps coordinate DIAM, uses outreach to the print media, radio public-service announcements, advertising as well as sections on their Web site (www.lifehappens.org/diam) and blog (www.lifehappens.org/blog) focusing on the matter to head the effort.
The Foundation also offers a variety of tools to help producers with the marketing and sales of DI insurance including:
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