Squeezing blood out of a turnip

By Paul Wilson

ProducersWeb Marketing


The recession is forcing people to take desperate measures. If you want proof, look no further than the growing number of Americans being forced to cut out parts of their life they would never go without under normal circumstances.  

And no, I’m not talking about Netflix or Starbucks, I mean seeming necessities like health and auto insurance.
Much has been made of the multitudes who are going without health insurance, but according to recent data from the Insurance Research Council, a growing number of Californians are driving while uninsured. In fact, the Council suggest that at the current rate, almost one in five drivers in the state will be uninsured by 2010. What’s more, some experts say the number could leap as high as 25 percent in some inner-city areas.
Now, I realize that a lot of big numbers are being thrown around lately, but that one really got my attention. Sure, California is facing particularly tough conditions right now, but as more and more people become unemployed and desperate, this trend is bound to increase nationwide.
Think about it, if your source of income had dried up and you were struggling to hold on to your house, can you really say you wouldn’t consider taking your kids to school or driving to a job interview even if you couldn’t afford insurance.  At the end of the day, there’s only so many concessions you can make.