Storyselling for Financial AdvisorsHow Top Producers SellResourceBook added by Paul Wilson on February 5, 2013
By: Scott West and Mitch Anthony

Kaplan Publishing, January 12, 2000 - Business & Economics - 256 pages

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

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