The Art of Selling to the AffluentHow to Attract, Service, and Retain Wealthy Customers & Clients for LifeResourceBook added by Paul Wilson on February 5, 2013
By: Matt Oechsli

Wiley, December 27, 2004 - 256 pages

This insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.

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