What can producers learn from Apple? Article posted by Nic Arters Many agents have those amazing products that can take them to untamed financial success, but marketing is always an issue. Let's take a look at what Apple did over the last decade with their marketing and see how it translates to you.
5 ingredients of superstar insurance professionals Article posted by Jeremy Nason If you want to be a survivor and enjoy long term success in this industry, you're going to have to make some major changes. You can no longer afford to be just an insurance agent selling insurance or a financial advisor selling investments; you must become a true sales professional.
In the beginning was the first five minutes Article posted by Steve Lewit Everything has a beginning. And many believe, as I do, that how you begin something will determine how it ends. Unfortunately, in traditional selling, we have been taught that the end, the close, is the most important part of the selling process.
Marketing 101 Article posted by Tony Orr To be successful in this business, producers need a hook to attract new clients. So, what are some of the successful and yet inexpensive marketing strategies (hooks) that are currently being used by top producers?
Creating and implementing an email drip system Article posted by Hank Glass I have been told that for the next 20 years about 10,000 boomers will be retiring each day. As an advisor in 2012, this is your new demographic. You need to ask yourself, what makes these prospective clients different from the traditional senior generation?