How To Post a Press Release

Has your company released a new product, hired a new experienced advisor or have you written a new book? Upload the press release.

Tips for writing a press release: Companies use press releases to notify the media and the public about a newsworthy event, such as a product release, new survey or new company member. They have informative headlines, and generally include a date and location.

When writing a press release, include important facts and relevant quotes. Consider the who, what, when, where, why and how.

Your company’s boilerplate should serve as the final paragraph. If you don’t have one, include important information about your company such as business focus and size.

Subject matter: Include newsworthy content, and do not use your press release as an advertisement. Do not use call to actions and avoid using direct address such as I, you, we, etc. Do not include pricing of products or services.

Word count: 250-500 words.

How to upload: Once you are logged in, you will see your profile on the right side of the page. Click on your picture or name and you will have access to member information, where you can alter details about yourself and your company. Go to Publishing Tools, where you can view old content or create a new article, blog, news release or event. Once content has been submitted, it will require final approval from the edit team.