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Sales and Marketing >>

Paul McCord
Are you just a piece of trash to your clients?
Article posted by Paul McCord
Traditional thinking says that any time you get your name in front a client, you are "communicating." However, is the client's three-second trip to the trash can to ditch your expensive postcard or letter the best the use of your money?

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Prospecting >>

Paul Wilson
How to market to women — and why it's more important than ever
Article posted by Paul Wilson
Thirteen years ago, Rebecca True was working in New York City as a technology executive for Bank of America Securities. On September 11, 2001, many of her clients were killed in the attacks on the World Trade Center. Because she was one of the few women in the company, she was thrust into a role of talking to the widows and helping them begin to rebuild and take care of their families. During the next eight months, she realized she had something to bring that was “far more important than building websites.” Here are a few key stats and takeaways she shared with attendees of the 2014 Advisor Network Summit in Las Vegas.

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Practice Management >>

Vanessa De La Rosa
Herm Edwards on leadership, preparation and legacy
Article posted by Vanessa De La Rosa
ESPN analyst Herm Edwards kicked the motivation factor up a notch at the 2014 Advisor Network Summit in Las Vegas.

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Technology >>

Michael Goldberg
It's time to meet Jeter!
Article posted by Michael Goldberg
You may not be able to meet LeBron or Derek tomorrow, but you can take the next step in connecting with an All Star in your industry that might just make all the difference. Next batter: you!

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Social Media >>

Alan Blume
​Improve your insurance agency email marketing using the split test
Article posted by Alan Blume
When it comes to insurance agency email marketing, multivariate testing is an important tool, offering greater insights into insurance email campaign optimization and conversion efficiency.

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