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Sales and Marketing >>

Steven McCarty
Retirement seminars: summit path or slippery slope? Pt. 3
Article posted by Steven McCarty
Your seminar will never succeed, the thinking goes, unless you can fill seats. But you won’t draw attendees if they think they’re in for a hard sales pitch. So you pose as an academic instructor instead. However, this is illogical because many seminars succeed without deception. And the way they succeed is by being ethical, compliant, and content-driven in your seminars. So let’s take a quick look at each of these elements.

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Prospecting >>

Michael Goldberg
Networking the right way: It's a process
Article posted by Michael Goldberg
​What is your process? Do you even have a process? Do you know how to work a room? Are you confident when speaking with people you don't know? How do you start a conversation? End a conversation? Escape from a conversation? These are all things to consider when you show up to an event.

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Technology >>

jberson
Don't die in the saddle — succession planning for financial advisors
Article posted by Jeffrey Berson
Thinking ahead is a cardinal rule of business. In addition to monitoring the daily operation of your business, you need to think about the future. We ask our clients to do this, so why shouldn’t we? And as difficult as it may be, it’s important to envision the day when you no longer will be in charge.

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Practice Management >>

Vanessa De La Rosa
10 proven ways to market annuities
Article posted by Vanessa De La Rosa
A multitiered marketing strategy makes lead generation and branding much, much more effective.

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Social Media >>

Amy McIlwain
4 ways financial services firms can amplify traditional marketing with social media
Article posted by Amy McIlwain
You want to attract clients the best, most efficient way possible and you can do that by unifying your online digital marketing with traditional offline marketing. Here’s how.

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