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Sales and Marketing >>

AdamC_Johnson
Nurturing leads and growing new business
Article posted by Adam Johnson
As is the case with nurturing plants, nurturing leads requires sustained effort to keep them from withering. For insurance leads, the key component of this nurturing is communication. That’s where agents should focus their efforts, because if you can’t communicate with a lead, nurturing the lead is impossible.

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Practice Management >>

Dr. Jack Singer
How life events can affect the insurance professional’s stress
Article posted by Dr. Jack Singer
Any and all changes that take place in your life — moving to a new house, the death of a close relative, developing a chronic illness, even taking a vacation — all require psychological adjustments. And the more changes that are required, the more stress results from those demands.

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Prospecting >>

Maggie Crowley
Marketing hacks: Is it working or not?
Article posted by Maggie Crowley
Setting goals and measuring your performance is key to any good business strategy, and in marketing it can be used to test whether your current initiatives are reaching the right audience and meeting your goals. Here are three measurements that can determine whether your Web marketing efforts are paying off or not.

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Social Media >>

Alan Blume
Should you hire a producer without an insurance agency leads program?
Article posted by Alan Blume
Should agencies hire a producer without first implementing an insurance agency marketing and lead generation program? After all, whose job is it to fill the top of the funnel? And has the answer evolved over time, requiring a different response today than it did 10 or 20 years ago?

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Technology >>

AdamC_Johnson
Three key platforms for selling insurance via social media
Article posted by Adam Johnson
Here are the three key platforms for selling insurance via social media, and how best to take advantage of them.

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