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RAMonti
For many consumers, familiarity influences insurance choices
Article posted by Ruth Ann Monti
Shopping for insurance is not high on many people's to-do lists, a factor that makes selling it particularly difficult, even though insurance is required for cars, home mortgages and now health care. In the United States, insurance agents face a lot of denial when they discuss risk and try to explain how insurance can protect consumers from financial ruin. But consumers rarely perceive personal risk to their health, property and income.

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Prospecting >>

Roccy Defrancesco
Agents, beware of IMOs offering RIA services
Article posted by Roccy DeFrancesco
Anytime there is money to be made, independent marketing organizations typically will smell the money and will act to get a piece of the pie. It’s not that I blame them; it’s that IMOs in general do such a poor job with providing the “best” options to insurance agents who truly want to provide the best advice to their clients.

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Practice Management >>

Maggie Crowley
Don't waste your time: Find out if your Web marketing is working
Article posted by Maggie Crowley
We know that a great advisor marketing strategy is built on a foundation of measurable goals. We also know that hard numbers provide the best evidence and help us make informed decisions. So, the question is: How do we identify these numbers and what does it all mean?

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Social Media >>

Anne Bachrach
10 quick tips for beating procrastination
Article posted by Anne Bachrach
Here are 10 quick and easy tips for beating procrastination. Sometimes, finding a little bit of help (like these tips) is all that you need to tip the scales back in your favor.

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Technology >>

Jonathan
​Three reasons digital marketing will replace direct mail
Article posted by Jonathan Musgrave
Oftentimes, our initial reaction to new marketing approaches is skepticism. In this brief article, I’ll make a case for digital marketing by comparing it to traditional marketing approaches.

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