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Sales and Marketing »

Erica Pauly
How to have seminar marketing success in 2016
Article posted by Erica Pauly
While many advisors are hoping the day of the seminar marketing is coming to an end, these campaigns still contribute to the majority of an advisor’s profit every year. Jorge Villar, seminar marketing veteran, sits down to discuss where the marketing tool is going in 2016.

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Prospecting »

National Underwriter
The most innovative sales ideas of 2016: 91-100
Article posted by LifeHealthPro
We bring you a lot of good ideas about how to sell, culled not just from the insurance industry but from leaders in health care, technology, media and finance.

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Practice Management »

Daniel W. McDonald
All volatility-controlled indices are NOT created equal
Article posted by Daniel W. McDonald
As index annuities gain popularity, competition for market share is fierce, and volatility-controlled indices have become an industry standard — but how do they actually work?

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Technology »

Lynette Gil
9 Super Bowl TV ads to watch for
Article posted by Lynette Gil
Sure, it's all about the Denver Broncos and the Carolina Panthers, but it's also about the $5M in TV commercials and which one was the...

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Social Media »

Daniel Steenerson
Lessons from companies that do millennial marketing right
Article posted by Daniel Steenerson, CLU, ChFC, RHU
"Millennial customers — 80 million in the U.S. alone — are about to become the most important customers your business has ever seen," said Micah Solomon at Forbes. They're "not only the largest generation in U.S. and world history, they’re on the cusp of commanding the largest wallet power as well."

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