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Sales and Marketing >>

Stephen D. Forman (LTCA)
If it bleeds, it leads
Article posted by Stephen Forman
For 2014 LTC Awareness Month and henceforward, is it too much to ask for the same level of coverage for long-term care that is presently afforded Ebola?

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Prospecting >>

Michael Goldberg
How to accept (and give) critical feedback
Article posted by Michael Goldberg
Here’s the truth. Those who can’t accept critical feedback due to ego and esteem issues will face a lot of challenges in life. Whether you’re in a public speaking class, a sales situation, the gym, or any skill-related activity, the feedback of others is vital for improvement — given some or all of these guidelines.

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Practice Management >>

Collaborative planning wins more sales and happier clients
Article posted by Steve Lewit
At the end of the planning process, the client should like the plan created because the plan is, essentially, the one that they designed. Typically, people like what they create. It is not different with financial plans.

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Social Media >>

Steven McCarty
Yelp help, Pt. 2: How to get started
Article posted by Steven McCarty
Here are pointers to make your Yelp entry howl-free

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Technology >>

Joe Simonds
7 deadly financial advisor marketing sins exposed, Pt. 2
Article posted by Joe Simonds
In this series, I'm addressing the seven deadly financial advisor marketing sins that continue to cost advisors like you tons of money. In this article, I'll cover sins two through four.

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