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Sales and Marketing >>

Kathryn Mayer
Top 5 voluntary products by sales (2014)
Article posted by Kathryn Mayer
Here are the top five voluntary products, by sales, according to Eastbridge data.

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Prospecting >>

Greg Preite
Four ways to make your Facebook marketing soar
Article posted by Greg Preite
Facebook marketing is still just as rewarding as ever, but if you've noticed less engagement with your posts lately, try of the following four methods to increase your views, likes and shares.

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Practice Management >>

Maribeth Kuzmeski
The 5 great myths about referrals
Article posted by Maribeth Kuzmeski
If you’re like many agents and advisors, you’re not quite sure how to persuade current clients to regularly offer up referrals amidst the turmoil. Do you know what may be stopping you from getting the referrals you deserve?

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Technology >>

Greg Preite
5 great opportunities for advisors in a changing digital world
Article posted by Greg Preite
Before you can build important relationships, you must ensure that your audience can see a clear difference between your content and obnoxious advertising. Remember these five components to a successful content marketing campaign.

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Social Media >>

Joe Arak
6 ways advisors can leverage the power of social validation
Article posted by Joe Arak
We see it everywhere: 146 tweets, 289 FB likes, 82 five star ratings. And that’s just a few of the online examples of how highly we value others’ opinions when it comes to selecting what to pay attention to in the overwhelming abundance of information.

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