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Sales and Marketing >>

Amy McIlwain
5 things most financial advisors don't know about email marketing
Article posted by Amy McIlwain
With segmented or “trip-wire” email marketing, it is possible to deliver targeted messages that directly meet the unique interests and needs of prospects. Here are a few steps you can follow to develop lead-nurturing e-marketing campaigns that transform prospects into clients.

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Prospecting >>

Kelly Moser
What Halloween taught me about insurance
Article posted by Kelly Moser
I’m Kelly, I’m 26 years old and I have a confession to make: I’ve never been trick-or-treating.

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Practice Management >>

Anne Bachrach
5 ways to be even more productive
Article posted by Anne Bachrach
Here are five ways to be more productive. These methods can be used at any time to help you keep your work output high so that you can move towards the next level with no setbacks and minimal frustration.

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Technology >>

Stephen D. Forman (LTCA)
If it bleeds, it leads
Article posted by Stephen Forman
For 2014 LTC Awareness Month and henceforward, is it too much to ask for the same level of coverage for long-term care that is presently afforded Ebola?

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Social Media >>

Michael Goldberg
How to accept (and give) critical feedback
Article posted by Michael Goldberg
Here’s the truth. Those who can’t accept critical feedback due to ego and esteem issues will face a lot of challenges in life. Whether you’re in a public speaking class, a sales situation, the gym, or any skill-related activity, the feedback of others is vital for improvement — given some or all of these guidelines.

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