What white-hot news do you use to promote your business? Blog added by Sandy Barris (The Measurable Marketing Madman) on April 7, 2014
Sandy Barris

Sandy Barris (The Measurable Marketing Madman)

Detroit, MI

Joined: November 19, 2012

My Company

Is there a big, white-hot event happening locally, regionally, statewide, nationally or even internationally that you could associate your business with? Are you always consid­ering how newsworthy events can be incorporated into your marketing?

As I write this post, the political ads are starting to appear all over. The candidates are starting to bash each other over the head. March Madness is red-hot right now. The baseball season is about to start. In such a situation, you might want to ask yourself, “Is there a way that I can tie my business in with the election, baseball or March Madness?”

Absolutely! Try this: Make a ballot that includes several of your most popular products and/or services. Select and publicize a grand prize that your clients would appreciate. Now, start asking your clients and/or prospects to choose their favorite product/service from the ballot and place the ballot card in a raffle or drawing box. (Along the way you will find that people are buying your products/services.)

Draw a contest winner at random from the ballots you accumu­late. When the contest is over, send a certificate for a “2 for 1,” or “Come in for a free gift” award to everyone that entered your contest. This will increase your sales and profits even more. And, most important, don’t forget to keep the names and addresses of the people who entered on file for use in future marketing efforts.

“The advertisement is the most truthful part of a newspaper.”
 — Thomas Jefferson

You can reap an additional profit from this type of marketing effort. The way to do this is by keeping a record of which products your customers consistently “voted” for. You can offer those products more frequent­ly in future promotions. People love to buy things that are popular, and this type of contest will show you your most popular items.

Contests can be created for any news item, holiday or event. There is always some event happening that you could tie into one of your marketing efforts. If you come up with successful tie-in ideas, then please share them in the comment section.
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