Using the SWOT analysis for insurance brokersBlog added by Lloyd Lofton on February 7, 2014

Lloyd Lofton

Marietta, GA

Joined: August 30, 2011

As 2014 gets under way, now is a good time to meet with your leadership and conduct a SWOT analysis (strengths, weaknesses, opportunities and threats). A SWOT is a good framework for reviewing your strategy, your position and the direction for your team to identify those areas where you might need to make adjustments, all while providing a road map to ensure you hit your business goals.

In this short video, you will find tips on conducting a SWOT analysis for your brokerage.

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