DENVER, March 2012—On February 29, 2011, the redesign for Facebook Business Pages was unveiled at the fMC (Facebook Marketing Conference) in New York. The redesign,which launches March 30th, will feature a new timeline format and cover photo, which allows businesses to showcase their stories and connect with customers in new ways.
"Our team has been anticipating the redesign for some time now and we couldn't be more excited to see the Facebook Timeline integrated into fan pages. I personally think it will benefit company branding big time, as the Timeline is more functional and interactive," says Amanda Hodges, Director of Marketing & Client Operations.
The new Facebook Page Brand Timeline will allow businesses to tell their brand stories with cover photos, pinning, starring of promotional content to their timelines, all within compliance parameters. Parallel to personal page timelines which launched in September, photos, “likes”, and other apps will be featured at the top of the page just right of the profile picture.
Messaging capabilities have also shifted. Previously, business pages were unable send or receive messages on their Facebook page. Now, Facebook users will be able to contact Facebook business pages privately and admins will have the option to respond to those messages. If deemed inappropriate, admins have the option of turning the message feature off.
“The privacy factor is huge. Consumers can now contact companies directly on Facebook without doing so in a public forum. This is especially important for financial companies as many of their clients are boomers and seniors who are typically hesitant of sharing publicly on Facebook,” says Amy Mcilwain, President and CEO of Financial Social Media.
Within the next 30 days, all Facebook Business Pages will completely transition to this new format. Admins have the option of launching as soon as they desire. A number of brands have already adopted the new layout including NBC’s Today Show, Starbucks, Nike, the New York Times, and Microsoft Windows. To ensure a smooth transition, Financial Social Media created a Facebook Brand Page transition guide for financial advisors that offers tips and tools for optimizing the new Facebook Business Page.
Contact: Amy McIlwain
Financial Social Media