Good clients should get good rewards. It’s just that simple.
Rewards foster loyalty
, and loyalty fosters retention. Look over your book of business and question what you’re doing to reward those who are rewarding you with business and referrals. Here are some ideas about how to reward your best clients:
- Client appreciation events
- Testimonials on their LinkedIn profiles — if your compliance allows it, do it!
- Birthday, anniversary, etc. cards and gifts — don't forget the little things, they are huge!
Taking care of our very best clients extends far beyond just saying thank you. You need to invest in them, their present and their future. The rewards for both of you will be authentic and purposeful.