These people do not know you, and you, my friend, are not a trusted source, so why would you expect that marketing campaign to work for you? Is it because it’s a cheap way to market? If so, then don’t complain — it’s working.
Opinions — everyone has them and, as we all know, they are worth what you paid for them. It seems that these days most people are marketing gurus or bright inspirations to which we should hold onto every word. Well, so as not to feel left out of the crowd, I have my opinions as well.
Marketing is still simple. Like everything in life, when you break it down to its core it does not seem to be that overwhelming. How many webinars, seminars, conferences, Facebook
updates do you need? What no one will tell you is that marketing is numbers, and as we all know this is the group for numbers.
Let me break it down for you. You have to have X number of leads in your pipeline in order to close Y number of cases for you to bring home Z number of bacon. This is accomplished in a number of ways, but it has to be one that works for you and is proven.
Yes, times are changing and social media
are the new way, but in the course of writing this article I have deleted 50 emails on my phone never to be opened. Again, it is just my opinion, but really that’s just what happened.
So the question is how many other people just did the same thing? If your first offer is targeted email then guess what? It will fail.
These people do not know you, and you, my friend, are not a trusted source
, so why would you expect that marketing campaign to work for you? Is it because it’s a cheap way to market? If so, then don’t complain — it’s working.
Most top producers are engaged in seminars since this is a trusted way to build your brand first and to gain respect and trust with your prospects. Let’s face facts — you’re not selling them toasters, you’re asking them to trust you with their money. If you’re not willing to part with $50,000 from an email
or reply to the sender, then why would your prospect?
Everything in marketing as in life has it time and purpose. The multi-channels of marketing
are indicators to the response stages of data: first stage, lead; second stage, prospect; and then the third stage, customer.
In the end, you’re not a marketing genius, so partner with someone who understands data and can
execute at the right intervals of your marketing needs. Also, don’t get frustrated since marketing
is not a one hit wonder — it is a part of your business and should and will produce qualified leads if you let it.
Moreover, it should not break the bank and should adjust to the levels of your business cash flow. Your first attempt at marketing should be a discussion with your marketing partner about your objectives and what you want your marketing to do for you. In the end, marketing must fit your budget and get you results. If not, then rethink the strategy and look to the data.