The proliferation of LinkedIn as a professional resource for individuals and businesses to connect and expand their social networks
has created a need for some bare-bones advice on how to create and develop an optimized LinkedIn profile. There are myriad reasons to make your presence known on the LinkedIn network:
- Bring in more money and job opportunities
- Keep in touch with industry leaders and other professionals
- Receive and provide professional recommendations
- Network with peers
- Use as an offshoot of your website
- Add a face to your business
Let’s start with keywords. Most people use searches to find other professionals using keywords. When creating your profile, think of keywords you’d like to pop up in searches under your profile. Imagine your profile is an advertisement. Use real, captivating words to increase search optimization for your profile. The five main places to utilize keywords are:
- Current title
- Past title
A great service LinkedIn offers is the solicitation of recommendations and reviews from friends and colleagues in your network. We do it for movies. We do it for restaurants and books. Why not do it for professionals?
LinkedIn recommendations are an excellent way to showcase your accreditations, accomplishments, and performances for the whole network to see. There’s no greater testimonial for your capabilities than the words of someone else who’s worked with you.
Don’t be afraid to request recommendations, and offer to reciprocate. Proceed with caution, however, if you are securities licensed, and make sure to check on your broker/dealer’s policy.
LinkedIn also offers plug-ins for popular Web applications. LinkedIn applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective. Applications are added to your homepage and profile enabling you to control who gets access to what information.
Some examples include the WordPress application, which can sync your blog posts to your profile, or Google Presentation, which can embed a
presentation on your profile. Check out the LinkedIn applications directory for a complete list of possible applications to utilize on your profile.
Another great tip in creating your LinkedIn profile may seem obvious, but needs to be said regardless — be passionate! People are looking at
your LinkedIn profile to learn about you, so tell them. Yes, detail your resume and summary, but make sure you tell them what makes you
tick. Maybe you’re an avid skier, or you take a weekly art class. Give your profile some creativity and showcase your skills apart from your
job history. Being passionate about yourself will give others a better image and idea of who you are.
LinkedIn is the most powerful professional social networking site out there, so take the reins with your profile and create an optimized profile that drives traffic to you and your business.