Agency owners: Are you loyal to your producers?Article added by ProducersWEB Team on March 15, 2017
ProWEB Editors

ProducersWEB Team


Joined: July 31, 2008

By Loren Levitan, Licensed Producer

Increase staff productivity with inexpensive benefits for small businesses and agencies.

These days there is so much competitive pressure. Producers are often taking the heat for low conversions and an ever-dwindling book of business. Whether it is industry trends, the economy, or just a lack of enthusiasm, for some reason new customers are not being brought on.

According to Leigh Branham, owner of Keeping The People Inc., an Overland Park, Kan., human resources consulting firm. “Employees are testing you to see how loyal you are to them, to decide if they’re going to stay.” We usually think of loyalty as it pertains to the customer, but how engaged you are with your producers directly influence how they engage with their customers.

In many cases, producers may not be getting the support or resources they need to perform at their highest levels. But often, the tools are there but the lack of recognition, both financially and emotionally, takes a greater toll on productivity. So, many agencies are looking for new and innovative ways to bring up the moral of their producers and let them know that they are appreciated, which helps increase their productivity and their moral.

According to an article in Inc. Magazine, 9 Simple Ways You Can Make Your Employees Happy, gratitude and appreciation on an ongoing basis are one of the many ways to motivate and increase productivity. Gratitude and appreciation is a clear demonstration of loyalty in the minds of producers. According to Deloitte: Talent 2020, one of the top 5 retention incentives is support and recognition from supervisors or managers.

But how do you show support and recognize producers in such a way that is consistent, valuable, and does not take ongoing effort on your part? After all, as an agency owner, you’re busy and time is a precious as gold. Well, there are answers out there.

Companies like have developed an easy and, more importantly, cost-effective way to reward and "incentivize" producers in and out of the office. StaffPrivileges has discovered that if you help producers and staff in their everyday lives with everyday matters that are of great concern to them, their gratitude has no bounds and they start to perform at a higher level.

So, how does StaffPrivileges provide this ongoing show of gratitude and motivation? They do this by curating a group of exclusive, high-value benefits and bundle them together at a price which is costs pennies per hour per employee but provides thousands in value. Here is an example of the types of benefits and value they provide.

• Up to 50% Savings on Dining, Shopping, Services, Travel, Online Shopping and more.

• $300 in Roadside Assistance for the Entire Family

• $500 Auto Deductible Reimbursement

• $500 Home Deductible Reimbursement

• $1 Million ID Theft Restoration Insurance and Restoration Assistance

• Up to 20% off the Best Available Rate at Hotels & Resorts worldwide

• 3 Free Magazine Subscriptions a Year

StaffPrivileges provides these benefits at a cost which cannot be found in the open market and by bundling them together and not making you sing up for each one individually, they provide a valuable reward, incentive and show of gratitude to your producers. For more information about Staff Privileges / go to for more information and click on "Contact Us" for a custom quote for your agency.

For information on the benefits package listed above, ask about the Employer Package for Financial Advisors.

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