Social media security: 5 tips to protect your online identitiesArticle added by Amy McIlwain on September 30, 2013
Amy McIlwain

Amy McIlwain

Denver, CO

Joined: August 26, 2010

(continued)
Your social networks are important for adding personality to your brand and growing your business. While no one can prevent a potential hacking attempt 100 percent, these are very easy steps that everyone can take to make your social accounts, and your business, more secure.

One of the biggest concerns about using social media, for personal and business use, is security. Do you remember all the news surrounding widespread Twitter hack attacks this past spring? If not, I’ll refresh your memory.

Sophisticated hacker groups, believed to be from China and/or Syria, attacked many of the world’s major media institutions. The Associated Press was hacked and tweeted a false message that the White House had been attacked, causing the DOW to temporarily drop nearly 150 points. In addition, The Guardian, the New York Times, NPR, The Financial Times, Wall Street Journal and CBS have all been victims of similar infiltrations of the popular social network. Even Twitter itself became a victim.

See also: The power of social media: Fake tweet sends the Dow down

Your business may not be at the scale of an organization like the Wall Street Journal, but there are some simple steps you can take to add extra security to your social networks.

1. Use a social media management application.

For a business where many users may have access to one Twitter account, many experts suggest taking advantage of a social media management tool. This ensures your employees only have access to the application’s account, not the social account, and offers an additional layer of protection against your social network.

Several social media management platforms have been developed specifically for the financial service industry and additionally provide records and retention of social media conversations. Some of my favorites are Hootsuite, Gremln, Hearsay Social, Smarsh and Actiance.

Note: Hootsuite also offers new security services like audits to prevent any security weaknesses, training to manage a crises, and suspicious activity alerts.

2. Use multiple layers of security.

Take advantage of Twitter and Facebook’s new “two factor authentication.” This requires you to enter a code that is texted to your phone every time you attempt to log in from an unrecognized location.
3. Take caution.

Be suspicious of any links or applications asking you for your log in information. Some applications do require this information so you have to use your best judgment. Twitter warns, “If it sounds too good to be true, it probably is.”

4. Double-check your location.

When you’re logging in to a social platform, make sure that you are at the correct URL. Hackers will create false pages that look exactly like the Twitter or Facebook log in page.

5. Create unique passwords.

Research suggests you should use a different password for every username you create. If you can’t remember all of your passwords, you can always use an application like LastPass, which remembers them for you.

SocialMediaToday.com goes one step further and suggests you use a separate email service for all of your social networks instead of your work email or primary email. That way, if your social network does get hacked, your email is still secure. Twitter has an excellent explanation of basics and guidelines for keeping your accounts secure using what they learned from being hacked themselves. I like that they explain in black and white what a hacking attempt looks like versus an authentic Twitter interaction.

Your social networks are important for adding personality to your brand and growing your business. While no one can prevent a potential hacking attempt 100 percent, these are very easy steps that everyone can take to make your social accounts, and your business, more secure.
Pages: 12
The views expressed here are those of the author and not necessarily those of ProducersWEB.
Reprinting or reposting this article without prior consent of Producersweb.com is strictly prohibited.
If you have questions, please visit our terms and conditions
Post Article