These days, there is no room for outside distractions, yet there have never been more of them. For many, it seems like we are working more than ever, yet feel less productive. Often, we are working on the wrong things. If your goal is to sell and attract new clients, yet your priority seems to be to clear out your email inbox every day, you’re probably missing out on truly productive activities
I think we all find ourselves trapped in distraction from time to time. And don’t forget about social media distractions, texting, the list goes on. Multitasking can also be its own distraction; it may feel like you are busy when doing multiple things at once, but focus and productivity most certainly suffer. One of the biggest culprits in our lack of productivity is the lack of boundaries. People can reach you 24/7 through many different channels. They may send you an email and five minutes later decide to call you when they do not hear back immediately. If you still do not respond, they may send a text or try you on your cellphone. It’s hard to remain focused when people are tirelessly trying to get your attention and get an immediate response.
dramatically affect the results of our work. For instance, marketing efforts today need to be powerful to attract mind-share with all of the competing distractions. It’s no longer good enough to have the same old website, seminar invitations, advertisements and email newsletters. In fact, generating powerful marketing for your business
requires a sharper focus than ever.
So what can you do? Try shutting off your email periodically throughout the day (silence your cellphone, too, if your email is connected to your phone) and only check it once an hour or three times per day. You could also consider having an assistant filter through your email to highlight the critical ones for you to address. Check your social media in the evening at home, and give yourself a time limit. Try focusing on one individual task at a time, and before starting a new task, ask yourself if this task is going to help you reach your goals. Taking the time to focus on your goals and focus on the tasks that will help you reach those goals can really help to ensure you do not get caught up in day-to-day distractions.