AALTCI launches online LTCI learning and marketing centerArticle added by Jesse Slome on July 29, 2009
Jesse Slome

Jesse Slome

Los Angeles, CA

Joined: October 13, 2006

Insurance and financial professionals interested in marketing and selling long term care insurance have a new online resource. The American Association for Long-Term Care Insurance (AALTCI) has launched the industry's most comprehensive online Long Term Care Learning, Marketing and Sales Center as part of its Producer's Resource Center.

The new center will be the single, most comprehensive resource available for agents interested in making their first long term care insurance sale, as well as the seasoned long term care insurance (LTCI) specialist seeking more in-depth knowledge. With input from leading producers and industry experts, the Association's new resource will provide valuable information plus actual sales and marketing material that producers can use to generate more prospects and close more LTCI sales.

The online resource contains a library of audio interviews with top producers as well as industry experts. Some 40 audios are featured as part of the site's debut. Many focus on sales and marketing tips shared by the nation's leading producers; others feature interviews with leading industry experts on topics ranging from LTCI underwriting to how the insurance State Guaranty funds operate. Additional features of the new center include e-cards that can be sent by agents, as well as marketing fliers and direct mail letters that can be downloaded for use.

Insurance and financial professionals wanted a single place where they could see what others are doing to successfully market and sell long term care products and have access to generic material that can be personalized and used. This new center provides just that. Access to selected audios and marketing material is available free of charge to all insurance professionals. Complete access to the online center is reserved for Association members.

This is just the beginning. The AALTCI will continue to add to the online center so that it provides the most current and valuable support for insurance pros and, of course, for our Association members.

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