How to be uniqueBlog added by Mark Satterfield on January 20, 2012
GRM-admin

Mark Satterfield

alpharetta, GA

Joined: August 21, 2010

Let's face it, there are a lot of producers out there. What we need to do is stand out amid the sea of competition, all of whom look pretty much like us. So here's an idea.
  • What if you became known as the advisor who specializes in ranchers? Or...

  • The producer who has an expertise in the liability issues that restaurants face?

  • And suppose you wrote a relatively short (700-3,000) word article that expressed your opinion about what ranchers or restaurant owners were doing right and wrong when it comes to your area of expertise?

  • And suppose you created a simple one page website that promoted the availability of that article?

  • And then you ran some inexpensive ads, did some publicity, used social media, created a YouTube video, spoke at the relevant association events, and held some webinars or teleconferences to promote your expertise?
Would you still be viewed as just another advisor or producer?

I don't think so. In fact, I think you'd be perceived as an expert by your target market. Interestingly, you could then do the exact same exercise for a different niche market: i.e., the advisor who specializes in working with chiropractors, the producer who works with dentists, the expert who works with realtors, etc.

Certainly some good food for thought.

Mark
The views expressed here are those of the author and not necessarily those of ProducersWEB.
Reprinting or reposting this article without prior consent of Producersweb.com is strictly prohibited.
If you have questions, please visit our terms and conditions
Post Blog